Eccho

• Stuff No One Told Me ( but I have to post it here or aliens will kill me ): 43
  - Keep trying !
• Winner of Starbucks’ Coffee Cup Challenge Isn’t a Coffee Cup | Fast Company
  - This is thinking outside the box! I love this concept and I hope we will be able to implement something like this in our university cafeterias.
• Japan for Sustainability
  - It’s quite easy to find the environmental sphere in english, but where is everyone else? Here is a peek into the asian world and what’s happening in japan.
• Netflix lets its staff take as much holiday as they want, whenever they want – and it works – Telegraph
  - The greens sometimes talk about working less as a solution for the world’s problem as it would decrease consumption and increase quality of life. I’m sure it would definitely increase the quality of life. That in itself might be a tipping point to decrease consumption. But I’m less sure about that.

  Anyhow, a quite fascinating story about how a company went from having a holiday policy to none at all. You can have you holiday any time. Of course this would only work with companies that have a product where you need to exercise your brain. But nonetheless, fascinating.

• SMEs responsible for best green innovation, says business charity / green SME news
  - Usually you see all this big companies and think that they should take the responsibility to save the world. Maybe the best way to actually make them is to compete with them. Making a better product, making the commitments yourself, be a thought-leader.

  Show them how it’s done rather than tell them how they are supposed to do it.

• UPS: Your Partner In Sustainability? | Kiwano Marketing
  - An inspiring story about how small changes can have huge impacts. I hope UPS continues with it’s strive to green their shipping.
• The surprisingly complex truth about planes and climate change | Duncan Clark | Environment | guardian.co.uk
  - Describes the complexity of how the different transports contribute to global warming. This also reflects the complexity when doing offsets on your emissions. The offsets schemes I’ve seen so far have been really simple just accounting for CO2 and nothing else.

  As I see it, the challenge is two-fold, reduce your transport and calculate how your emission actually affect the environment. We do want to pay for our pollution don’t we. The link to the scientific paper

Stuff No One Told Me ( but I have to post it here or aliens will kill me ): 43 - Keep trying ! Winner of Starbucks' Coffee Cup Challenge Isn't a Coffee Cup | Fast Company - This is thinking outside the box! I love this concept and I hope we will be able to implement something like this in our university cafeterias. Japan for Sustainability - It's quite easy to find the environmental sphere in english, but where is everyone else? Here is a peek into the asian world and what's happening in japan. Netflix lets its staff take as much holiday as they want, whenever they want – and it works - Telegraph - The greens sometimes talk about working less as a solution for the world's problem as it would decrease consumption and increase quality of life. I'm sure it would definitely increase the quality of life. That in itself might be a tipping point to decrease consumption. But I'm less sure about that. Anyhow, a quite fascinating story about how a company went from having a holiday policy to none at a

• Novacem: Cement That Eats Carbon – BusinessWeek
  Innovation in our buildings, I hope this is as good as it sounds and that it turns into industry standard soon.
• Seth’s Blog: The corporate conscience
  Just a reminder that in everything we do, we have a choice. Even when it’s not obvious to us. As Seth tells us in a very clear way: “PS It’s not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too.”
• Marketing to Consumers: Don’t Think Green | Business | GreenBiz.com
  The importance of actually integrating sustainability into your brand. It’s only when sustainability has been integrated you can go beyond and add more value.

  rather than helping a brand, hypervisible ‘look at me’ green marketing may actually hurt it.

  Drawing attention to only one thing whereas the product or service is actually doing just as well. It’s also worth to consider that rather than reach the already saved, you would like to make people that thinks greenness an added bonus or people with other values hooked on to the use of products that actually benefit us all in the long run.

  This may draw attention to only one thing whereas the product or service could

• I was wrong about veganism. Let them eat meat (but farm it right) | George Monbiot | Comment is free | The Guardian
  I admire his intellectural honesty here, admitting that he was wrong on an issue that he thinks is important. The case for eating vegetarian is still strong although we need to be reminded that cows and other livestock fulfill a niche as well and eating a few of them would not be such a big problem.However this leaves the ethical discussion whether it would be ok to kill animals or not. Let’s take that discussion another time, shall we?

Novacem: Cement That Eats Carbon - BusinessWeek Innovation in our buildings, I hope this is as good as it sounds and that it turns into industry standard soon. Seth's Blog: The corporate conscience Just a reminder that in everything we do, we have a choice. Even when it's not obvious to us. As Seth tells us in a very clear way: "PS It's not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too." Marketing to Consumers: Don't Think Green | Business | GreenBiz.com The importance of actually integrating sustainability into your brand. It's only when sustainability has been integrated you can go beyond and add more value. rather than helping a brand, hypervisible 'look at me' green marketing may actually hurt it. Drawing attention to only one thing whereas the product or service is actually doing just as well. It's also worth to consider that rather than reach the already saved, you would like to make people that thinks greenness an added bonus or people