• Novacem: Cement That Eats Carbon – BusinessWeek
    Innovation in our buildings, I hope this is as good as it sounds and that it turns into industry standard soon.
  • Seth’s Blog: The corporate conscience
    Just a reminder that in everything we do, we have a choice. Even when it’s not obvious to us. As Seth tells us in a very clear way: “PS It’s not just about being a good citizen: when bad behavior comes back to hurt the company, it hurts you, too.”
  • Marketing to Consumers: Don’t Think Green | Business | GreenBiz.com
    The importance of actually integrating sustainability into your brand. It’s only when sustainability has been integrated you can go beyond and add more value.

    rather than helping a brand, hypervisible ‘look at me’ green marketing may actually hurt it.

    Drawing attention to only one thing whereas the product or service is actually doing just as well. It’s also worth to consider that rather than reach the already saved, you would like to make people that thinks greenness an added bonus or people with other values hooked on to the use of products that actually benefit us all in the long run.

    This may draw attention to only one thing whereas the product or service could

  • I was wrong about veganism. Let them eat meat (but farm it right) | George Monbiot | Comment is free | The Guardian
    I admire his intellectural honesty here, admitting that he was wrong on an issue that he thinks is important. The case for eating vegetarian is still strong although we need to be reminded that cows and other livestock fulfill a niche as well and eating a few of them would not be such a big problem.However this leaves the ethical discussion whether it would be ok to kill animals or not. Let’s take that discussion another time, shall we?