rather than helping a brand, hypervisible ‘look at me’ green marketing may actually hurt it.
Drawing attention to only one thing whereas the product or service is actually doing just as well. It’s also worth to consider that rather than reach the already saved, you would like to make people that thinks greenness an added bonus or people with other values hooked on to the use of products that actually benefit us all in the long run.
This may draw attention to only one thing whereas the product or service could
The reverbation of today's society through the eyes of a person deeply in love with planet earth. The transformation of today's society is going on in front of our very eyes, I'm striving to be one of the persons to tell the tale of how it was done.
I think at the core of a happier planet and happier persons is community, sharing and telling stories.